Pay Per Click Advertising
What is Pay Per Click Advertising?
Pay per click is an imitation of organic search engine optimization. Pay per click advertising is where marketers pay money to be listed in search engine results pages. Marketers bid on keywords that they want to be listed under, the winning bids get listed highest in the search engine results page. Marketers have a budget to work from and anytime your listing is clicked, you get charged the current bid price. The clicks just keep coming until your money is all gone.
Problems with Pay Per Click Advertising
Problems with pay per click advertising can be many. The major problem with pay per click advertising is that is can be inaccurate/fraudulent. Pay per click is susceptible to click spamming or click fraud, and therefore can be dangerous for the marketer/user. In addition, one’s site must be ‘top notch’ to be able to take advantage of the clicks that will be coming in via paid advertisement such as pay per click. If your site is not good looking, or hard to navigate people will leave. Those will be people you will have paid directly for their click. No matter how long they stay or how many times they come back, you pay every time they click from the search engine’s page to your site.
Recommended Plan of Attack?
A recommended practice is for new companies to use this method of advertising only if necessary. If deemed necessary, only use it for a short period of time until your search engine optimization company has you placed in good shape in the search engine results pages. Search engine optimization will nearly always be a better choice than pay-per-click long term for nearly any company in any industry. No matter how users stay or how many times they come back, you never pay any more (as opposed to pay per click).
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