Here are some must haves when it comes to building a landing page:

1. Product Overview

2. Toll Free Number

3. Sign-up Form

4. Ratings, Reviews, Testimonials

5. Stock Availability

6. Guarantee

7. Pictures

8. Customer Service Information

9. Privacy Policy

All of these things are important to get a customer to see your offer and to sign-up. That is the main goal of a landing page. Everything on the page is designed to give a customer the information and reassurance they need to sign-up with their information.

It has to be able to show great value as a potential customer is weighing the decision, is this offer worth me giving over my information. That is the test.

In your writing and guarantees you must portray the value of your product and be confident in what you are selling or giving away for free. Depending on the product you might give it away free, they pay for shipping, or the product is 50% off or something.

If you use these items listed on your landing page you will have higher success. You want to highlight the benefits of the product so that as soon as a customer comes to the page they see the benefits right off of the start.

After you have designed your landing page you will want to test and then test some more. The best way to get better results and higher conversions is to test with many different options as you will see what people are liking and disliking.

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Google News is an excellent place to sign up and get alerts on things that are happening within your niche that you are targeting, this will give you some new ideas and things to be talking about on your website. Having many different news sites in your arsenal will give you another tool in staying up with fresh content.

Do not just copy what you read and put it on your website. You are just reading the news sites to get ideas that you can then write on your own. You can sign up for their RSS feeds so that you will be constantly informed when they have new things published.

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If you are timid in asking for it through your content then people can see right through you and will not be as comfortable in giving you their credit card or money in any way. People want to know what you offer and for how much.

Ever talked to a salesmen and they just keep talking about how great the product or service is and all you can think of is how much. Just tell them what they want to hear.

However do not tell them until after you have told them about the product in a nice good overview. After you tell them the value then it is not the price that is a factor, it is the value that the customers needs the product.

Your salescopy should do a good enough job in showing off the value. You must show off the value. After you do this you must ask for the money. Do not be afraid to do this.

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For example:

Samsung TV’s 50% Off Retail- FREE Shipping

This could rank for the “samsung tv” keyword and offers and incentive for someone to click on the title. Studies have shown the title is the most important factor for what visitors read and click. This could be a reason why search engines weigh more importance on titles of pages.

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