There have been many stores that have used email marketing to attract more customers and to hurry and promote coupons and special promotions. The internet has become more of a mainstream way for people to shop for Christmas and all of the holidays.

The internet provides a much more effective way for those who do not live close to a big city that has a lot of stores and a variety of different options. Online retailers should happily be continuing on improving what they offer to customers and how to improve the value of their products.

Any business online can sell to people all over. This is the big advantage that online business owners have over the brick and mortar only stores. The research will come out after the holidays in January and I suppose that the statistics will show that there are more people shopping online this year over the last year.

Although the economy is now in a state of disarray their are still a lot of internet businesses doing very well. Using the internet is becoming more of a normal thing to do for Americans and those around the globe each and every day. With this in mind there are retailers who are using the power of the internet and then there are some that are not.

In conclusion every business owner should harness the power of the internet and make themselves visible online. Every business owner that is serious about using the internet to find customers should use search engine optimization as one of the ways they go about finding customers.

SEO is vital to any online business because it allows the business to be placed in front of those who are looking and searching for what you offer. If you are a business owner that sells anything then you should have an online presence because the internet is fast becoming the #1 way people find things and buy things.

The search engines have now past other mediums and is the #1 way customers look for businesses and their information.

Here at Innovation Simple we wish everyone a Merry Christmas and a Happy New Year!

Good Luck Shopping

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Today there are several websites that have the ability to allow users to generate content and to post their opinions and ideas. User reviews and ratings became very popular as peopl inherently like to hear what others have to say about anything.

It is human nature to talk with and socailize with other humans. The internet has evolved over the last few years in making websites more friendly and useful.

On Friday December 5th 2008 Google released their new social feature called Friend Connect which allows website owners the ability to place a social network on their own website. The feature is supposed to help business owners create a way to have this popular social networking ability on their own website without having to pay thousands of dollars to build a platform like the other internet companies have had to do.

Now a website can create a place where visitors can join together and talk about your website and your products. Having this interactivity on your website will increase conversions and keep customers on your website more.

The great thing is that the users do not have to create another username and password to be involved in another social networking group. They can sign up using their Open ID account, Google account, Yahoo account, and AIM account. They can create a profile on your website and start to interact with other visitors on your website.

Now users can post reviews, comments, and rate things on your website with ease. Google Friend Connect is in Beta and open to the public. You can watch the video on Google’s Webmaster Blog.

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These products will help any business owner engage their visitors as the ushers are able to show internet users where to find things on a website and allows for business owners to more effectively deliver their message through audio and video.

The highlights for many business owners are the USHERS are designed to decrease bounce rates and get more sales as the exit usher gives a business owner one last chance to give a user a discount or promotion. The USHERS are like having a salesmen on your site welcome your visitors and thank them for coming.

All of the USHERS are customizable so that any business owner can choose what colors, size, and content they want. You can even choose where you would like your website salesmen to appear.

They are excellent for FAQ pages and checkout pages as you can use your USHER to walk your customers through the process of checking out or answer the most frequently asked questions in a more productive manner.

The best part is these USHERS are perfect for internet marketers who wish to keep customers on their website longer, engage them better, increase sales and conversions, and find out what their customers think about them through using a survey.

There are so many things that a business owner can do with their USHER to improve the overall effectiveness. The video spokesperson will help you get more personal with your customers and grab their attention instead of having to rely on text.

Demo all of the IUSHER products at www.iusher.com/demo

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The 3 main reasons are:

1. Informational - gather facts or info
2. Emotional - satisfy a need or desire
3. Emotional - solve a problem they have

Informational - people are constantly scouring the internet to find information on anything they want. The internet has become a medium to where no matter what you are looking for it has some type of information on it. As time goes by there is more and more content being added every second on numerous amounts of subjects.

The internet has made it possible for anyone to post their own content in what we call User Generated Content (UGC). Many internet companies have made it possible for people to add content as they have built platforms to do so. With the start of UGC the internet has never been the same and has allowed for the world to put its information on it.

Emotional - There are many searchers who are looking to satisfy a need or a desire. This is where a lot of people are looking for things to do for recreation, dating, meeting up with people they have not seen in a while, contacting and staying in touch with relatives and schoolmates, etc. This is where people use the internet to stay more social.

The internet is becoming more social and personal as more social networks are forming and communities are forming. The internet is a great place to find people that have the same likes and desires as you do. Many people have found their best friend and/or loved one on the internet.

Emotional - The great thing about the internet is it is a great problem solver. Millions of people turn to use the search engines to find things that will solve their problems. Everyone has them in some form or fashion and the internet is a great place to find answers to those problems.

As a business owner you can make products that solve peoples problems in anything. The great thing is that there is not a shortage of problems and with that in mind there is not a shortage of products and services that a business owner can offer to solve peoples problems.

Internet marketers must satisfy the emotional needs and emotional problems in which internet users have. Using words like how to, help, solution, discover, learn, tip, tools, how would, idea, and other terms are words that bring in these type of people searching.

Internet business owners must constantly think about how people use the internet and why they use it. This is the biggest thing to staying on top of your market and giving consumers what they want. Search engines are an excellent indicator to see what people want and what they are looking for.

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When you use these social bookmarking companies you can uses the keywords you are targeting for tags and then those social bookmarking listings will show up in the search engine results. What this means is that you are borrowing their authority and so many times these listings will show up fairly high in the search engines.

These social bookmarking listings will show up faster than video listings. However video listings do stay longer in the search engine results pages. Video sharing websites have great authority and are becoming more popular everyday and getting more authority in the search engines.

The search engines are using blended search or also called universal search which means that they are showing results for videos in the main search results for the web. What this means is that you can get a video to rank very well in the search engines for the keywords that you want.

Video marketing is a very good strategy to use when doing search engine optimization. When doing seo you want to get as many types of listings you can in the top 10 results for the keywords that you are trying to go after.

When posting videos to the many video sharing sites you can use your keywords that you want in the description and in the tags and keywords sections. The best thing to do is to use your keywords in the description plus the keywords section.

Search engines cannot read videos yet and so they rely on the surrounded text that supports the video. The better you can describe your video and use text the better chance you have at getting that video listed for what you want.

Although it is easier to get a social bookmarking listing into the top 10 listings a video listing once it is there will stay longer than a social bookmarking listing. So it is a good idea to also get video listings in the search engine reslults for the keywords you are targeting as well.

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The big huge websites have a lot of authority because they are continually growing the size of their websites and some at even alarming rates. As these big companies grow the search engine crawlers must continue to be on their site so they can have updated information on them.

To understand this concept you have to think the way a search engine does. A search engine wants to continually have the most updated and complete information on the web that it can have. The more quality information in its index the better there services.

The way they go about this is by having technology crawl the web and index information. The more you feed it the more it wants to come back and the more trustworthy you look.

So how do you get a search engine crawler to continually come back to your website, you invite him. Crawlers find sites through various ways. The best way is by links that point back to your site. It is best to have links on sites that are busy.

Social networks and social bookmarking sites are really busy and the crawlers are constantly in them gathering data. Ping services are constantly being crawled as well as the search engines use them to find updated information.

A perfect example of this is Technorati.com. Technorati is like a search engine but it indexes blog posts. Blogs are becoming very valuable as they let people add information to the web in a streamless manner allowing for information to be added to the web at alarming rates.

When you post a blog article you can use pinging services to let the internet world that you have updated your blog with new content. These ping services get your content out there to readers who are looking for updated information and this is where search engine crawlers love to crawl as well.

This will invite search engines to come back to your website. Technorati changes every second with new blog posts and so the search engine crawlers are constantly on technorati gathering data. This is one reason Technorati.com has grown so fast.

Bottom line the more activity that is going on a website the more a search engine wants to know about it. Using ping services, news articles, press releases, article directories, social networks, social bookmarking, and content network sites are just some of the ways search engines can find new information and index it.

As you build an online business your primary goal is to think about how to get the search engines to constantly be on your site. Inviting search engines to come to your site is vital to your success online.

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Online video is getting bigger and bigger as more people upload and watch videos online. CEO of Google, Eric Schmidt, said that right now there are 13 hours of video uploaded to YouTube every minute. That is a lot of video for people to see.

There are other video sharing websites along with YouTube as well so you can see that people are joining in on uploading and sharing videos on anything with other people on the internet. Just like any other industry there are certain video sharing websites that cater to certain niches.

For example some cater to music, comedy, politics, do-it-yourself, and how to video sharing websites. There is any type of video sharing website that you would want.

Internet marketing is a huge industry and is one of the industries that does not have its own video sharing platform. Until now!

www.imbroadcast.com just recently launched and is a video sharing website like YouTube where internet marketers can upload videos and ask questions as well. There are many different channels, communities, and groups that you can join on IM Broadcast to.

You can see the videos that are currently being watched, recently viewed, as well as featured videos that have been viewed many times and have high ratings. That is right there is also a ranking system in which users can rate videos as well as comment on them.

Users can also tag their videos when they upload them so when users are searching for videos there videos can be more easily found.

Try IM Broadcast and find interesting videos on many different internet marketing topics.

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Spammers and hackers are now using older versions of website software to hack into and most of the time it is because the webmasters are not updating there website software.

There are many different types of content management systems (cms) out there and one of the most popular is WordPress. WordPress is constantly updating and improving there service along with the many different plugins they offer.

As of right now you still have to manually update your version of WordPress to the latest version by yourself. It would be better if WordPress would automatically update the software or have the webmaster have to update it before they start it up when they do an update, but for now it is very important to update your WordPress software.

Matt Cutts, who is the head of Google’s spam team, recently posted on his blog that if you still are running WordPress 2.1.1 then you have a very good chance of spammers and hackers infiltrating your website. Google is trying to better how they index pages and this does cause a problem.

If you are a webmaster who is still running WordPress 2.1.1 then you will be getting a message from Google that looks like this:

email from google on wordpress security

source of picture: Matt Cutts blog

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Here are some must haves when it comes to building a landing page:

1. Product Overview

2. Toll Free Number

3. Sign-up Form

4. Ratings, Reviews, Testimonials

5. Stock Availability

6. Guarantee

7. Pictures

8. Customer Service Information

9. Privacy Policy

All of these things are important to get a customer to see your offer and to sign-up. That is the main goal of a landing page. Everything on the page is designed to give a customer the information and reassurance they need to sign-up with their information.

It has to be able to show great value as a potential customer is weighing the decision, is this offer worth me giving over my information. That is the test.

In your writing and guarantees you must portray the value of your product and be confident in what you are selling or giving away for free. Depending on the product you might give it away free, they pay for shipping, or the product is 50% off or something.

If you use these items listed on your landing page you will have higher success. You want to highlight the benefits of the product so that as soon as a customer comes to the page they see the benefits right off of the start.

After you have designed your landing page you will want to test and then test some more. The best way to get better results and higher conversions is to test with many different options as you will see what people are liking and disliking.

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Google News is an excellent place to sign up and get alerts on things that are happening within your niche that you are targeting, this will give you some new ideas and things to be talking about on your website. Having many different news sites in your arsenal will give you another tool in staying up with fresh content.

Do not just copy what you read and put it on your website. You are just reading the news sites to get ideas that you can then write on your own. You can sign up for their RSS feeds so that you will be constantly informed when they have new things published.

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